I recently had the exhilarating opportunity to serve as the choreographer for Bebe Rexha's latest hit "It's On," which has been honored as the official music video for the FIFA World Cup in Saudi Arabia. This thrilling project was brought to life in collaboration with the incredible team at Purple Brain, and under the visionary direction of Alexander Wessely.
Filmed in the vibrant city of Jeddah, we embarked on a journey to capture the essence of the song through dance, set against some of the most iconic backdrops the city has to offer. The experience was nothing short of magical - intertwining the raw energy and rhythm of the track with the cultural and visual tapestry of Jeddah.
The choreography was designed to resonate with the global appeal of the FIFA World Cup, while also paying homage to the local culture and vibrancy of Saudi Arabia. Working closely with Bebe Rexha and an ensemble of talented dancers, we aimed to create a series of dance sequences that were both dynamic and expressive, truly embodying the spirit of the song.
The music video "It's On" is more than just a visual feast; it's a celebration of unity, rhythm, and the universal language of football. Choreographing for such a high-profile project was a challenge that I embraced wholeheartedly, and the result is a testament to the power of collaborative creativity and international artistry.
This project has been a career highlight, not only for the scale and visibility of the work but also for the unique experience of weaving dance into a global sporting anthem. It stands as a vibrant example of how dance can transcend boundaries and bring people together, mirroring the unifying spirit of the FIFA World Cup.