I was the creative director and choreographer for the opening ceremony of Fit N Glam an all-female gym in Dubai Hills Mall. The brief was to create the biggest opening of a gym to date. We definitely delivered this! "This really raised the standard of entertainment in Dubai"
We took the space and activated every inch from choreographing a show-stopping curtain drop, with dancers in the windows followed by an all-out impactful performance inside. Also, we had; an original choreography using reformer pilates benches, an original choreography using the monkey gym with acrobats, a cyberpunk performance in the HIIT room, fluorescent dancers in the cycle room, and finally an amazing all-female band with a flashmob at the end of the night.
These are a must-watch!