For APO Building Company's innovative promotional campaign, Brendon Hansford was entrusted to direct a series of avant-garde videos, capturing their new architectural marvels across London. The challenge was to break away from convention and offer something captivatingly unique. Brendon's solution? A diverse blend of dance, singing, beatboxing, and revolutionary camera angles, all juxtaposed with the more traditional talking-head videos and breathtaking scenic visuals.